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In the year 2001 a new law (no. 406/2000 Coll.) about the energy management came into force in the Czech Republic, which within the preparation of the Czech Republic to accede the EU and in compliance with the European legislation established an obligatory publicity of the selected standardised figures (energy consumption, noise level etc.) of the specified appliances on the energy label.

Establishment of the obligatory labelling of selected appliances was helpful for consumers to get general idea about the operational energy demand and therefore about the total operational costs during the period of the expected lifetime of the given appliance. It arises from the international experience that it takes several years to create sufficient knowledge on the informative value of the energy labels in the general public and to influence the buyer to include the data placed on the label into his/her purchasing decision.

To fasten this process the national information and database Internet portal www.uspornespotrebice.cz was founded by SEVEn, The Energy efficiency Center, as a part of the PADE project (Pan European Database of Energy Efficient Appliances) supported by the EU. The purpose of the website is to provide Czech consumers with the wide information base on the energy demand and other important operational parameters of the white goods sold on the domestic market and about labelling and energy efficiency in general.

Currently (since 2006), this internet website has been further developed as a part of the EURO TOPTEN project, which in 2009 was replace by the Euro Topten Plus. Both projects aim to support customers' knowledge about the best quality and most efficient electricity appliances available in the market.

Another project promoting energy labelling called ELAR (Energy Efficiency Labelling of Large Household Appliances) targeted the producers, distributors and sellers of the appliances. Its task was to prepare and distribute educational documents for sellers as well as for customers, issue promotional articles in the mass media, and a creation of educational programmes for sellers. Its goal was that the sellers’ usage of the statutory duty to use energy labels was turned into a marketing benefit for them and therefore into better awareness of their customers, the consumers of energy.

The TREAM project (Transforming the market for energy efficient appliances and products through the use of appliance information systems) was yet another separate activity informing about the energy labelling. An important activity within this project was the creation of educational programme on energy efficiency for pupils. Through this project pupils could learn about the possibilities of the energy efficiency and environmental protection at home as well as in school by playing games, conducting market research, electricity consumption measurements, discussions and similar activities.